The City of Pasadena Parks, Recreation, and Community Services Department (PRCS) and the Pasadena Latino Heritage Committee are proud to announce the theme for the 2025 Latino Heritage Festival,

“Un Pasado con Orgullo, un Futuro con Esperanza” (A Proud Past, a Hopeful Future).

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This year's theme highlights a proud and resilient Latino community that continues to grow, thrive, and honor its roots while contributing to the broader tapestry of our city and country. It reminds us that our stories, our culture, and our unity are the foundation of a future filled with limitless possibilities.

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After thoughtful consideration, the Committee has decided not to hold a parade this year, given the current issues impacting our beloved community. However, we will be moving forward with the festival, providing a much-needed opportunity to celebrate our culture and community.

This year’s festival will take place on Saturday, October 11, 2025, from 5 to 9 p.m. in Centennial Square in front of

Pasadena City Hall (100 N. Garfield Ave.). 

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