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For the past 27 years, this event has been a premier celebration of Latino history and culture. Through its mission to promote and provide educational and cultural programs, as well as promoting health and wellbeing, our event has significantly contributed to the cultural fabric of Pasadena and its surrounding cities. The parade and festival, supported by the City of Pasadena, elected officials, local businesses, non-profit organizations, and community volunteers, successfully brings together thousands of people each year to celebrate and learn about Latino heritage.

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This year’s theme is “Unidos por el Latido de Nuestra Comunidad” (United by the Heartbeat of our Community). Our theme highlights the strength found in our shared heritage and honors those local leaders and humble heroes whose everyday dedication fuels the heart and soul of our community. It reminds us that our stories, our collective unity, and our cultural heartbeat are the foundation of a vibrant and resilient future.

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We need your help to make this event a success and kindly ask you to consider participating as a sponsor of this year’s Latino Heritage Parade & Festival. Please take a moment to review the enclosed sponsorship opportunities. There are many ways in which you can participate in this enriching event based on your organization’s budget and interest; please let us know if you prefer a custom package.

 

Please mail your tax-deductible donation and make your check payable to Pasadena Community Foundation (PCF), memo “Latino Heritage Fund”, at 301 E. Colorado Blvd., Suite 810, Pasadena, CA 91101.

 

Donations received by September 30, 2026, will ensure acknowledgment in our event day promotional banners. If you have any questions or would like to discuss custom sponsorship packages, please contact us at

PasadenaLatinoHeritage@gmail.com.

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With appreciation,

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Vannia De La Cuba and Lisa Barrios Izaguirre

Co-Chairs