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become a sponsor

Thank you to our sponsors!

Sponsorship opportunities

On Saturday, September 16, 2023, the City of Pasadena, together with the Pasadena Latino Heritage Parade Committee, will be presenting the 25th Annual Pasadena Latino Heritage Parade & Festival. The Parade & Festival will include community members, local elected officials, entertainment, and over 2,000 participants and spectators.


For the past 25 years, this event has showcased Latino history and culture through its mission, which seeks to promote and provide educational, and cultural programs to the residents of the City of Pasadena and surrounding communities. This year’s theme Reaching for the Stars recognizes the achievements of Latinos in the United States. This event enriches the community by bringing together family and community, warmth and culture, and values and tradition to Pasadena.


We need your help to make this event a success and kindly ask you to consider participating as a Latino Heritage Parade & Festival sponsor. Please take a moment to review the enclosed sponsorship package and exhibitor opportunities. There are many ways in which you can participate in this enriching event based on your organization’s budget and interest.

Please mail your completed sponsorship confirmation form to and make a check payable to our fiscal agent, MHDC, 1619 Paramount Blvd, Montebello, CA 90640. Donations received by August 15, 2023, will assure acknowledgment in our printed materials. Tax ID #95-4413788.

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