​For the past 26 years, this event has been a vibrant celebration of Latino history and culture. Through its mission to promote and provide educational and cultural programs, as well as promoting health and wellbeing, our event has significantly contributed to the cultural fabric of Pasadena and its surrounding cities. The parade and festival, supported by the City of Pasadena, elected officials, local businesses, non-profit organizations, and community volunteers, successfully brings together thousands of people each year to celebrate and learn about Latino heritage.

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This year’s theme, “Un Pasado con Orgullo, un Futuro con Esperanza” (A Proud Past, a Hopeful Future). Our theme highlights a proud and resilient Latino community that continues to grow and thrive honoring its roots while contributing to the broader tapestry of our city and country. It reminds us that our stories, our culture and our unity are the foundation of a future filled with limitless possibilities.

 

We need your help to make this event a success and kindly ask you to consider participating as a sponsor of this year’s Latino Heritage Festival. Please take a moment to review the enclosed sponsorship opportunities. There are many ways in which you can participate in this enriching event based on your organization’s budget and interest, please let us know if you prefer a custom package.

 

Please mail your tax-deductible donation and make your check payable to PCF at 301 E. Colorado Blvd., Suite 810, Pasadena, CA 91101. Donations received by September 22, 2025, will ensure acknowledgment in our printed materials. If you have any questions or would like to discuss custom sponsorship packages, please contact us at pasadenalatinoheritage@gmail.com.

 

With appreciation,

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Vannia De La Cuba and Lisa Barrios Izaguirre

Co-Chairs